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President of Mexico Enrique Pena Nieto Unveils National Tourism Policy

MEXICO CITY, Feb. 14, 2013 /CNW/ – President Enrique Pena Nieto yesterday
unveiled Mexico’s National Tourism Policy in the Riviera Nayarit. The

39;s tourism policy is designed to strengthen the sector and
turn Mexicointo a world class destination through four guiding principles,
namely, legislative and sectorial transformation; innovation and
competitiveness; development and promotion; and sustainability and social
wellbeing. President Pena Nieto said, “We will open Mexico to the world,
and the world will visit Mexico. Tourism is a fundamental component of our
economy and a key driver of national development.” Tourism is responsible
for close to nine percent of Mexico’s gross domestic product.

President Pena Nieto announced the formation of a select committee headed by
the Federal Executive which will coordinate a multi-sector effort to grow
the tourism industry in Mexico. Competitiveness and the diversification of
products and segments such as culture, health, meetings and conventions and
eco-tourism will be achieved through innovation and competition.

The President said that through a policy of development and promotion,
Mexico will boost confidence in current and potential investors in the
country. “Growth of the tourism sector is important for tourists and
Mexicans alike. The opportunity to explore Mexico should be attainable by
all Mexicans.” Claudia Ruiz Massieu, Mexico’s Secretary of Tourism, said
tourism is a priority as a driver of growth and employment. She also
highlighted that Mexico sets the standard of the global tourism industry.
“I have no doubt that tourism is the future of Mexico. Under the President’s
leadership, tourism will be used as an engine to drive development for all
Mexicans,” she said. “Through intra-governmental collaboration and true
partnership with the private sector, the tourism industry in Mexico will
thrive.” The governors of the states of Jalisco, Quintana Roo, Sinaloa, San
Luis Potosi, Tlaxcala, Yucatan and the governor elect of Jalisco attended
the presentation along with local ministers of tourism, representatives from
the legislative and judiciary powers of the state, diplomats, businessmen
and other special invitees.